Zealous Growth. Get my marketing tips

We took a Columbus concrete contractor from zero to $300K in his first year. You're next.

Websites, Google Ads, and SEO for local businesses — with no 12-month contract, no vanity metrics, and a 90-day plan you can actually read.

Get my marketing tips Free tips, every two weeks. Free 5-minute audit when you're ready.
Based in Pickerington, OH Proven with Columbus concrete contractors $300K+ client wins 3-month minimum, no 12-month jail
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“We passed $300K in our first year and couldn’t be happier.”
— Colin Carter, Owner, CBUS Concrete
CBUS Concrete project — completed residential concrete patio in Columbus, Ohio
Real client. Columbus, OH. Year-one revenue: $300K+ from zero.

You've probably been burned by a marketing agency before. Most concrete guys have.

Here’s the story we hear every week:

You signed a 12-month contract with an agency that pitched “digital transformation.” Six months in, you’re getting reports full of clicks, impressions, and rankings — but the phone isn’t ringing any more than it was. You can’t tell what’s working. You can’t get out of the contract. The account manager is 25 and has never poured a slab.

Then winter hits, your leads evaporate, and they keep billing you anyway.

We built Zealous Growth because concrete contractors deserve better than that. See the marketing tips offer →

Case study — CBUS Concrete

Columbus, OH. Zero online presence to $300K+ in 12 months.

$300K+
First-year revenue
8x
Return on ad spend
21%
Lead-to-customer conversion
40%+
Close rate on estimates

What we built: new website, Google Business Profile, Local SEO, Google Ads, CRM with automated lead nurture. What we didn’t do: lock them into a 12-month contract, bill them through the winter dip, or send a 30-page report they’d never read.

Read the full CBUS Concrete story →

Four things we do that the big contractor-marketing agencies don't.

1

3-month minimum, not 12.

Most agencies lock you in for a year. We ask for 90 days. If we haven’t moved the needle by then, you walk — no exit fees, no hostage-taking.

2

Phone calls tracked, not clicks reported.

We measure what pays the crew: calls, forms, booked estimates. Your monthly report is 1 page, not 30. You’ll actually read it.

3

Seasonality built into the plan.

We throttle ad spend down in December–February and load up for March–April pre-season. Most agencies bill flat and burn your money in the dead months.

4

One agency, one system.

Website, SEO, ads, CRM, reviews — not 4 vendors pointing fingers. We run the whole stack (including a CRM that texts new leads within 2 minutes so they don’t call the next guy on the list).

From no website to $300K in year one: how we built CBUS Concrete.

Colin Carter left commercial real estate development to start a residential concrete business with an experienced crew. He had no brand, no website, and no system for handling leads when they came in. His crew sat idle while competitors with established online presences dominated local search. Here’s what we built over 9 months.

Website + brand

Custom site focused on the services Columbus homeowners search for: driveways, patios, walkways. Portfolio-heavy. Click-to-call on every page. Integrated appointment scheduling so leads book estimates themselves.

Local SEO + Google Business Profile

Optimized Google Business Profile, targeted high-intent local keywords like “concrete driveway Columbus Ohio,” and built service-area coverage across the Columbus metro.

Google Ads

High-intent campaigns only, with daily search-term review and aggressive negative-keyword management so ad spend goes to real buyers, not tire-kickers.

CRM + lead nurture

Personalized follow-ups via text and email, automated appointment scheduling, and cold-estimate re-engagement sequences so no lead falls through the cracks. Built on GoHighLevel.

$300K+ First-year revenue
8x ROAS on Google Ads
21% Lead-to-customer
40%+ Estimate close rate
Read the full case study → Get my marketing tips →

Concrete marketing tips — from people who'd rather you bid than be on retainer.

Twice a month, you’ll get one specific tactic we’re using to help independent concrete contractors win residential bids, fill the Map Pack with their work, and outrank PE-backed paving outfits in their own ZIPs. The kind of plays that show up in your bid sheet, not your branding deck.

What's in the journey:

  • One short, tactical email every two weeks — concrete-specific marketing plays we’re running right now.
  • Real case study numbers — CBUS Concrete and others — what we changed, what the bids did.
  • Free 5-minute Local Marketing Audit ready for you the day you decide to see your score.
  • No pitching. No five-day-follow-up sequences. Just useful stuff and a way to reach us.

Want the audit straight away? The minute you confirm your email, we’ll send you a one-click link to our free 5-minute audit — an instant scorecard across Website, Google Business Profile, Reviews, SEO, CRM, and Content. The six areas that decide whose bid gets called first.

Free · ~2 emails/month · unsubscribe anytime

Concrete marketing tips, plus a free scorecard.

Email + first name. The audit takes 5 minutes when you're ready.

Built for residential concrete shops 55+ cities served Bid-trade pricing — not retainer-locked

We send tactical concrete marketing tips ~2x per month. Unsubscribe in any email — one click, no friction.

Simple Pricing

Two plans. One promise.

We build and run the marketing system for you. You send us photos. That's it.

Monthly plans require a 6-month minimum commitment, then month-to-month.

Growth

Get your phone ringing with local customers who find you on Google.

$2,000 / month
You supply content, we execute.
1 Your Website

A conversion-optimized site we build, host, and maintain, with ongoing CRO so it keeps turning visitors into calls.

  • Full custom build, hosting, and maintenance included
  • Ongoing conversion rate optimization
  • Live Google rating and review count as a trust badge
  • Monthly updates with your newest photos, testimonials, and project gallery
2 The Ranking Engine

Ongoing Local SEO and Google Business Profile work so you rank higher on Google Maps, whether you have 15 reviews or 500.

  • Complete Google Business Profile audit and optimization at onboarding, managed ongoing
  • Citation management: your business info listed and synced across directory sites
  • Scheduled Google Business Profile posts from your photos
  • Monthly ranking and insights report
3 Web SEO & Organic Publishing

Ongoing website SEO plus fresh content that ranks on traditional search AND AI search.

  • On-page and technical SEO, managed ongoing
  • 2 optimized posts per month, written for your business and your customers
  • Optimization for ChatGPT, Claude, Google AI, and other AI tools so they recommend you when customers ask
  • Structured content, schema, and FAQ pages designed for AI citation
4 Reputation Management

Review Kickstart gets your review count moving in your first 90 days; Review Velocity keeps it climbing while protecting your rating.

  • Review Kickstart: we run your past customer list through our signature outreach flow
  • Review Velocity: automated review outreach for every completed job
  • Automated review responses on your behalf
  • Reputation protection: happy customers get a review link; unhappy customers get flagged to you first
90-Day Guarantee

20+ new Google reviews and measurable Google Maps rank improvement within 90 days, or we keep working for free until you hit it.

Read the full guarantee →
Start with Growth
See what this costs à la carte
  • Web SEO & organic content (2 posts/mo)$1,000/mo
  • Website build, hosting, maintenance & CRO$750/mo
  • Local SEO & Google Business Profile (1 location)$500/mo
  • Review & reputation management$500/mo
À la carte total$2,750/mo — save 27%

What's not on that list: the hundreds of hours of agency expertise it takes to make these services actually work together. That's what we bring.

Add-ons

Pair with either plan when you're ready.

Google & Facebook Ads Management

Scoped to your spend

Capture the customers searching for you right now. Google Search, Google Local Service Ads, and Facebook ads, all tracked through to booked jobs.

  • Full campaign build, management, and optimization
  • Call tracking tied to booked jobs
  • Dedicated landing pages designed to convert
  • Monthly reporting with clear cost-per-booked-job numbers

Compare at: typical agency fees $1,500-5,000/mo plus 15-25% spend markup.

Additional Sub Brands

$750/moeach additional sub brand

Run a second brand, service line, or location under the same system: its own site presence, Google Business Profile, and local SEO, managed alongside your main brand.

  • Dedicated web presence for each sub brand
  • Separate Google Business Profile and local SEO management
  • Reviews and reputation managed per brand
  • Rolled into your existing reporting

Why we're built different

Most marketing tools make you the operator. You pay for software, then hire someone to run it, then hope it all works together.

We’re the operators. You keep running your business. We handle the website, the Google listing, the reviews, the content, the follow-up, the reporting. You just send us photos of the work you’re already doing.

And because we’ve done this specifically for local service businesses, we know exactly what generates calls, what’s a distraction, and what wastes a budget.

Real questions, straight answers.

What if my phone already rings from word-of-mouth?

Good — that means you have a reputation worth amplifying. Word-of-mouth alone caps your growth at whoever your current customers happen to know. What we do is put you in front of the homeowners searching right now who haven’t heard of you yet. Most of our concrete clients come to us with steady referrals and leave us a year later with referrals + a predictable pipeline underneath them.

I tried SEO before and it was a waste of money. Why is this different?

Because most agencies sell SEO as a silver bullet and pump out thin blog posts. We build the full stack — website, GBP, reviews, ads, CRM — so you have leads coming in from day one (via ads) while SEO compounds in the background. And we show you exactly what’s driving each lead every month.

What about the winter dip? Am I paying full price for nothing from December to February?

No. We throttle ad spend down in the slow months and redirect that budget into content, reviews, and pre-season prep. Your retainer covers the team; your ad spend flexes with the season. Most agencies bill you flat and burn it. We don’t.

Do you actually understand concrete, or am I going to have to teach you?

We’ve built this exact system for Colin at CBUS Concrete — residential driveway + patio contractor in Columbus. We know the difference between flatwork, decorative, and commercial. We know that “concrete” as a keyword is useless and “concrete driveway repair [city]” is gold. You won’t be teaching us.

What's the contract? How do I get out if it's not working?

3-month minimum. After 90 days, it’s month-to-month. 30 days’ notice to cancel. No exit fees. No “we own your domain” nonsense. If you leave, you leave with your website, your GBP, your CRM data, and your ad history.

How does ad spend work? Do you mark it up?

Ad spend is separate from our monthly fee and goes directly to Google and Meta — we never touch it, and we don’t mark it up a cent. You set your own ad budget (we help you pick a number that matches your goals), it’s billed to your card on file with the ad platforms, and we manage the campaigns. You see every dollar spent, every conversion, and the real cost-per-lead in your monthly report. Most concrete clients start at $1,500–$3,000/month in ad spend on top of their plan.

What if your ads don't work?

If 90 days in we haven’t generated you qualified leads — we fix it or we part ways. We don’t hold you hostage. We’d rather lose a client than be the agency concrete guys warn each other about on Facebook.

Free marketing tips. Free audit. Zero sales pressure.

See where your concrete business actually stands online — and what it would take to match what we built for CBUS Concrete.

Get my marketing tips Delivered in 1 business day. We'll call once to walk you through it — if you want. That's it.
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Questions? Call us. (614) 426-0117