We drove +56% Q4 revenue and 13x ROAS for a 5-brand footwear portfolio. While they migrated to Shopify.

Name: Zealous Growth
Address: Columbus, OH
Telephone: (614) 426-0117

Google Shopping, Meta, and Klaviyo — built by operators who will tell you when PMax is cannibalizing branded, when your feed has 40% disapprovals, and when Meta is the wrong spend this quarter.

Get my marketing tips 12–20 minute Loom walkthrough in 3 business days. No call required to receive it.

Columbus, OH · Shopify + Woo + BigCommerce Rocky Brands: +56% Q4 rev, 13x+ ROAS 3-month minimum. No 12-month lock-in. No markup on ad spend.

Recent work: Rocky Brands · Muck Boot Company · Mike’s Country Meats · Nutman Company

Rocky Brands portfolio stats — +56% Q4 revenue, 13× ROAS, 20% CPA reduction, 40% disapproved feed recovered

You already know Meta isn't what it was. Your agency won't say it.

Here’s the version of the story we hear every quarter:

Your Meta ROAS is drifting down for reasons no one can fully explain. Your PMax is eating branded Search and reporting 8x ROAS that your MER doesn’t back up. 30–40% of your catalog is disapproved in Merchant Center and your agency is still “optimizing bids” on the 60% that isn’t. Your in-house marketer is shipping 4 creatives a week when you need 20. And the monthly reporting call is 45 minutes of dashboard-tour and zero decisions.

You can feel it: the problem isn’t Meta. The problem isn’t Google. The problem is the agency isn’t operating the account — they’re reporting on it.

We built Zealous Growth’s ecom practice to be the opposite of that. See the marketing tips offer →

Case study — Rocky Brands, 5-brand footwear portfolio

Google Ads restructure + feed rebuild during a Salesforce-to-Shopify migration. Six months.

+56%

Q4 eCommerce revenue

13x+

ROAS (goal was 6x)

-20%

CPA reduction

6 mo

Start to finish — through platform migration

What we did: rebuilt all five Google Ads accounts, segmented Shopping away from PMax cannibalization, built a custom feed pipeline that recovered disapproved SKUs, and re-structured budget by performance instead of fixed allocation. Ahead of Black Friday/Cyber Monday. During a mid-year platform migration. What we didn’t do: lock them into a 12-month contract, mark up ad spend, or hide PMax performance inside a blended number.

Read the full Rocky Brands story → →

Four things we do that the "full-service DTC" agencies don't.

We treat the feed like an engineering problem, not a checkbox.

Most agencies run Google Ads and assume the Merchant Center is fine. On Muck Boot Company, ~40% of the catalog was disapproved because of malformed Salesforce data nobody had touched. We built a custom feed pipeline to recover it. Shopping ROAS climbed to 7x+ on the recovered catalog. That’s not a service line — that’s the job.

We call out PMax cannibalization on the first call.

We’ll show you the branded-vs-non-branded split, the Search + PMax overlap, and the incrementality test we’d run in the first 30 days. If 70% of your reported ROAS is branded, you’ll know before the contract is signed.

No markup on ad spend. You own everything.

Your ad spend goes directly to Google and Meta, billed to your card, on your account. You own everything — accounts, audiences, pixel data, feed, Klaviyo list. We charge a flat retainer. Exit at 90 days with zero hostage-taking.

We ship creative volume, not decks.

We don’t produce 40-page strategy docs. We ship 20–40 fresh Meta/TikTok assets per month on Pro, built from your existing UGC, your product photography, and your reviews. If Meta is underperforming, we reallocate the budget — we don’t spend it to hit a reporting goal.

+56% Q4 revenue during a platform migration: how we rebuilt Rocky Brands' Google Ads.

Rocky Brands runs five footwear brands: Muck Boot Company, Xtratuf, Rocky, Georgia Boot, and Durango. When we came in, each had an inherited Google Ads account with its own account manager, its own bid strategy, and its own problems. They were also six months into migrating from Salesforce Commerce Cloud to Shopify — with Q4 (their biggest revenue window of the year) looming. We had six months.

Beat 1 — Account audits + portfolio-wide restructure (Weeks 1–4).

Full audits of all five accounts. Rebuilt campaign architecture across the portfolio so branded/non-branded were separated, PMax wasn’t eating Search, and Shopping had its own segmented strategy instead of being absorbed into PMax by default.

Beat 2 — Feed rebuild for the Shopify migration (Weeks 2–12).

The platform migration meant the product feed had to be rebuilt from scratch — titles, GTINs, attributes, availability signals, and Merchant Center compliance for every SKU across five brands. Conversion tracking rebuilt on the new Shopify stack before BFCM.

Beat 3 — Budget flipped from fixed to performance-based (Weeks 8–20).

The old model was fixed monthly allocations per brand. We moved to performance-based reallocation — scaling aggressively on brands/campaigns with room to grow, pulling back on the ones that had hit saturation. This let us lean into Black Friday/Cyber Monday without pre-committing Q4 budget in July.

Beat 4 — Q4 execution (Weeks 20–26).

BFCM windows executed with scaled budgets on winners, suppressed budgets on tapped-out segments, and a pre-built creative/promo calendar that shipped daily instead of weekly.

+56% Q4 revenue vs prior year

13x+ ROAS (goal was 6x)

-20% CPA reduction

6 mo During a Shopify migration

Read the full Rocky Brands case study → → Get my marketing tips → →

Ecom marketing tips — written by operators who've actually run feeds.

Twice a month, you’ll get one tactical play we’re using to help DTC and Shopify operators clean up product feeds, claw back Shopping ROAS that’s hidden in Merchant Center disapprovals, and stop bleeding spend on creative that’s not actually selling. From Rocky Brands to Muck Boot, real account work — no agency-deck fluff.

What you get every other week:

One short tactical email — feed hygiene, ROAS recovery, creative angle tests, channel mix shifts.
Account breakdowns from real ecom shops — the change, the data, the dollar impact.
Free 5-minute Local Marketing Audit ready when you want a fast read on the bigger picture.
No pitch sequences. We don’t waste your inbox.

Want to see your scorecard now? Confirm your email and we’ll send you a one-click link to our free 5-minute audit. It maps your business across Website, Google Business Profile, Reviews, SEO, CRM, and Content — the six areas that compound for ecom shops trying to grow without burning their margin on bad ad spend.

Simple Pricing

Two plans. One promise.

We build and run the marketing system for you. You send us photos. That's it.

Monthly plans require a 6-month minimum commitment, then month-to-month.

1 Your Website

A conversion-optimized site we build, host, and maintain, with ongoing CRO so it keeps turning visitors into calls.

Full custom build, hosting, and maintenance included
Ongoing conversion rate optimization
Live Google rating and review count as a trust badge
Monthly updates with your newest photos, testimonials, and project gallery

2 The Ranking Engine

Ongoing Local SEO and Google Business Profile work so you rank higher on Google Maps, whether you have 15 reviews or 500.

Complete Google Business Profile audit and optimization at onboarding, managed ongoing
Citation management: your business info listed and synced across directory sites
Scheduled Google Business Profile posts from your photos
Monthly ranking and insights report

3 Web SEO & Organic Publishing

Ongoing website SEO plus fresh content that ranks on traditional search AND AI search.

On-page and technical SEO, managed ongoing
2 optimized posts per month, written for your business and your customers
Optimization for ChatGPT, Claude, Google AI, and other AI tools so they recommend you when customers ask
Structured content, schema, and FAQ pages designed for AI citation

4 Reputation Management

Review Kickstart gets your review count moving in your first 90 days; Review Velocity keeps it climbing while protecting your rating.

Review Kickstart: we run your past customer list through our signature outreach flow
Review Velocity: automated review outreach for every completed job
Automated review responses on your behalf
Reputation protection: happy customers get a review link; unhappy customers get flagged to you first

90-Day Guarantee

20+ new Google reviews and measurable Google Maps rank improvement within 90 days, or we keep working for free until you hit it.

Read the full guarantee →

Start with Growth

See what this costs à la carte

Web SEO & organic content (2 posts/mo)$1,000/mo
Website build, hosting, maintenance & CRO$750/mo
Local SEO & Google Business Profile (1 location)$500/mo
Review & reputation management$500/mo

À la carte total$2,750/mo — save 27%

What's not on that list: the hundreds of hours of agency expertise it takes to make these services actually work together. That's what we bring.

Add-ons

Pair with either plan when you're ready.

Google & Facebook Ads Management

Scoped to your spend

Capture the customers searching for you right now. Google Search, Google Local Service Ads, and Facebook ads, all tracked through to booked jobs.

Full campaign build, management, and optimization
Call tracking tied to booked jobs
Dedicated landing pages designed to convert
Monthly reporting with clear cost-per-booked-job numbers

Compare at: typical agency fees $1,500-5,000/mo plus 15-25% spend markup.

Additional Sub Brands

$750/moeach additional sub brand

Run a second brand, service line, or location under the same system: its own site presence, Google Business Profile, and local SEO, managed alongside your main brand.

Dedicated web presence for each sub brand
Separate Google Business Profile and local SEO management
Reviews and reputation managed per brand
Rolled into your existing reporting

Why we're built different

Most marketing tools make you the operator. You pay for software, then hire someone to run it, then hope it all works together.

We’re the operators. You keep running your business. We handle the website, the Google listing, the reviews, the content, the follow-up, the reporting. You just send us photos of the work you’re already doing.

And because we’ve done this specifically for local service businesses, we know exactly what generates calls, what’s a distraction, and what wastes a budget.

Real questions. Straight answers.

We already have an in-house marketing person. Why do we need you?

Most of our ecom clients have one. Zealous Growth doesn’t replace your in-house marketer — we give them the infrastructure a single hire can’t produce: a senior Google media buyer, a feed engineer, a Meta creative pipeline, and a Klaviyo operator. Your in-house person owns strategy and brand voice. We execute the channels. Your first call post-signup is usually a working session with them, not a replacement conversation.

Meta has been broken for us for months. Why would you be different?

We don’t think Meta is broken — we think it’s expensive and less forgiving than it was. The difference is what we do about it: MER reporting instead of in-platform ROAS, incrementality testing at the audience level, creative volume as the primary lever (not bid tweaks), and a willingness to reallocate away from Meta if Google or Klaviyo is cheaper incrementally that quarter. Your agency’s retainer shouldn’t assume Meta gets 60% of spend forever.

How do you handle PMax? We don't trust the black box.

Correctly. On the first call, we’ll show you the branded-vs-non-branded split in your account, where PMax is overlapping Search, and the specific segmentation we’d put in place — excluding brand terms from PMax, forcing Shopping separation, and running a 30-day incrementality test on PMax spend. If 70% of your reported PMax ROAS is branded terms you’d win for free, you’ll know before you sign.

We run on Shopify Plus / custom Shopify / headless. Can you handle that?

Yes. Rocky Brands ran through a full Salesforce-to-Shopify migration with us — five brands, rebuilt feeds, rebuilt conversion tracking. We also run Woo (Mike’s Country Meats, Nutman) and have built custom feed pipelines for clients whose ERP/PIM doesn’t play nice with Merchant Center. Headless Shopify is fine. BigCommerce is fine. Magento we’d scope carefully.

What's the contract? How do I get out if it's not working?

3-month minimum. After 90 days, month-to-month. 30 days’ notice to cancel. No exit fees. You own everything: ad accounts, Merchant Center, Klaviyo list, Shopify apps, pixel events, feed — all on your side. If you leave, you leave with the whole stack.

What does it cost?

eCommerce is scoped as a single program: $10,000 one-time onboarding + $1,999/mo with a 3-month minimum, then month-to-month. That covers WooCommerce/Shopify hosting + ongoing support, annual website design review, basic CRM setup + Klaviyo integration, Google Shopping + Merchant Center management, Meta + paid channel management, and 20–40 creative assets per month. Ad spend is separate, on your card, no markup. Our local-service plans (Growth and Full Department) don’t apply here — feed engineering, creative volume, and platform ops need the dedicated eCommerce program to work.

What if our business is too small / too big for you?

Honest answer: we’re the best fit at $500K–$50M annual revenue. Below $500K, paid media often isn’t the constraint — retention, product-market fit, and email usually are. We’ll tell you that in the marketing tips. Above $50M and you likely need an agency with a 6-person pod per account — that’s not us. In between, we’re the right size.

One Loom. Three business days. No sales call.

See exactly what’s costing you revenue in your feed, your Shopping structure, and your top ads — from the team that drove +56% Q4 revenue and 13x ROAS for Rocky Brands.

Get my marketing tips Delivered in 3 business days. Watch on your own time. If we can't help you, we'll say so.