Zealous Growth. Get my marketing tips

We helped a local Ohio HVAC shop beat PE-backed competitors and grow revenue 41% in a year.

Zealous Growth is the full-stack marketing system for independent HVAC owners who are done getting outspent, ignored, or locked into 12-month contracts.

Get my marketing tips Free tips, every two weeks. Free 5-minute audit when you're ready.
+41% revenue — Wind Bender HVAC 7x ROAS on Google Ads #1 in the Google Map Pack Month-to-month. No 12-month jail.
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Matt Near bought Wind Bender HVAC in 2023 with no marketing strategy.
12 months later: +41% revenue, 7x ROAS, #1 in his Dayton service-area Map Pack.
Wind Bender HVAC technician — independent Ohio HVAC contractor at a residential job site
Real client. Dayton, OH. +41% revenue against PE-backed competitors.

You're not crazy. HVAC marketing really is rigged against you right now.

The shop down the street got bought by a PE rollup last year. Same logo, same name — but now they’ve got a $50,000-a-month ad budget and 30 sister brands feeding them leads. You’re bidding against that on every Google Ads click.

Meanwhile your current marketing guy sends a PDF every month full of “impressions” and “engagement” — but nobody can tell you how many booked jobs came from that $4,000 invoice. When you ask, you get a meeting. When you ask to cancel, you get a contract clause.

The shared-lead platforms (Angi, Thumbtack, HomeAdvisor) are worse. You pay $90 for a lead that got sold to four other contractors. You’re racing three guys to the phone for a job you might not even want.

We built Zealous Growth because independent HVAC owners deserve better than that. See the marketing tips offer →

Case study — Wind Bender HVAC, Dayton OH

Matt Near bought the business in 2023. No marketing strategy, no website, no Map Pack visibility. Twelve months into working with us:

+41%
Revenue growth, year over year
7x
Return on ad spend (Google Ads)
#1
Google Map Pack, primary service area
5–10x
Beaten by the PE shops' ad budgets

What we built: new website, Local SEO + Google Business Profile rebuild, seasonally-tuned Google Ads, CRM with instant lead follow-up. What we didn’t do: lock him into a 12-month contract, report “impressions” instead of booked jobs, or treat him like a cupcake shop.

Read the full Wind Bender HVAC story →

Five things we do that the big HVAC marketing agencies don't.

1

We're month-to-month. Always.

No 12-month contracts. No cancellation fees. No “minimum term.” If we’re not earning the invoice, you leave — and you take your website, GBP, and CRM data with you.

2

We tell you exactly where every dollar went.

Call tracking, form tracking, GBP message tracking — every lead tagged to a source. Live dashboard you can check anytime, not a PDF three weeks late.

3

We build the whole system, not one piece.

Website, Local SEO, Google Ads, content, CRM (GoHighLevel), reviews — one team, one invoice. Not five vendors pointing fingers when leads dry up.

4

A flat $2,000/mo system, not a $3,000+ retainer.

Most HVAC agencies won’t talk to you under $3M revenue. We’ll take you at $500K if you’re growing. Independent shops shouldn’t be priced out of the table.

5

We're independent. Like you.

Columbus-based, small team, no exit plans. We work with the family-owned HVAC operators who are getting squeezed by PE rollups — on purpose.

How we took Wind Bender HVAC from invisible to #1 in 12 months.

Matt Near bought Wind Bender in 2023. The previous owner ran it on word-of-mouth. No real website. Google Business Profile was half-filled. The Map Pack was dominated by three PE-backed competitors and a national chain outspending him 10-to-1. Here’s what we built.

A new website focused on his strength.

Instead of competing on generic “AC repair near me,” we built the site around Wind Bender’s geothermal specialty — higher-margin, less saturated, and what his crew actually loves doing.

Local SEO + Google Business Profile rebuild.

Complete GBP rebuild, structured review generation, citation cleanup, and on-page optimization for every ZIP in the Dayton service area. #1 in the Map Pack inside 12 months.

Google Ads tuned to seasonal intent.

Heat waves trigger AC ad groups. Cold snaps trigger furnace. Budget flexes weekly instead of sitting flat the way big agencies run it. Weekly search-term pruning, aggressive negatives, no wasted spend.

Honest pricing, instant follow-up.

Messaging leans into no-commission techs and no upsell scripts — the opposite of what the PE shops push. GoHighLevel CRM texts every new lead within 2 minutes so they don’t call the next guy on the list.

+41% Revenue YoY
7x ROAS on Google Ads
#1 Map Pack, service area
5–10x PE competitor ad budgets beaten
Read the full case study → Get my marketing tips →

Marketing tips for HVAC owners — straight from the field.

Every other week, you’ll get one tactic Marcus and Cole are using right now to help independent HVAC shops win Map Pack real estate, take Service Titan-quality leads from PE-backed rollups, and keep their phones ringing through the slow shoulder seasons. Real plays from real HVAC accounts — no theory.

What lands in your inbox:

  • One short tactical email every two weeks — what’s working in HVAC marketing right this month.
  • Behind-the-scenes case study breakdowns (Wind Bender, Bee Guy, more) — the real numbers, the real plays.
  • First crack at our free 5-minute Local Marketing Audit when you’re ready to see exactly where you stand.
  • Zero pitch emails. Hit reply if you want to talk. Unsubscribe in one click anytime.

Want a faster signal? Right after you confirm your email, we’ll send you a link to our free 5-minute audit — an instant, personalized scorecard across the 6 areas that decide whether your phone rings: Website, Google Business Profile, Reviews, SEO, CRM, and Content.

Free · ~2 emails/month · unsubscribe anytime

Get the tips. Take the audit when you're ready.

Just an email and a first name. No phone, no website, no sales call.

5,000+ tactics tested 55+ cities served 20+ years in the trades

We send tactical HVAC marketing tips ~2x per month. Unsubscribe in any email — one click, no friction.

Simple Pricing

Two plans. One promise.

We build and run the marketing system for you. You send us photos. That's it.

Monthly plans require a 6-month minimum commitment, then month-to-month.

Growth

Get your phone ringing with local customers who find you on Google.

$2,000 / month
You supply content, we execute.
1 Your Website

A conversion-optimized site we build, host, and maintain, with ongoing CRO so it keeps turning visitors into calls.

  • Full custom build, hosting, and maintenance included
  • Ongoing conversion rate optimization
  • Live Google rating and review count as a trust badge
  • Monthly updates with your newest photos, testimonials, and project gallery
2 The Ranking Engine

Ongoing Local SEO and Google Business Profile work so you rank higher on Google Maps, whether you have 15 reviews or 500.

  • Complete Google Business Profile audit and optimization at onboarding, managed ongoing
  • Citation management: your business info listed and synced across directory sites
  • Scheduled Google Business Profile posts from your photos
  • Monthly ranking and insights report
3 Web SEO & Organic Publishing

Ongoing website SEO plus fresh content that ranks on traditional search AND AI search.

  • On-page and technical SEO, managed ongoing
  • 2 optimized posts per month, written for your business and your customers
  • Optimization for ChatGPT, Claude, Google AI, and other AI tools so they recommend you when customers ask
  • Structured content, schema, and FAQ pages designed for AI citation
4 Reputation Management

Review Kickstart gets your review count moving in your first 90 days; Review Velocity keeps it climbing while protecting your rating.

  • Review Kickstart: we run your past customer list through our signature outreach flow
  • Review Velocity: automated review outreach for every completed job
  • Automated review responses on your behalf
  • Reputation protection: happy customers get a review link; unhappy customers get flagged to you first
90-Day Guarantee

20+ new Google reviews and measurable Google Maps rank improvement within 90 days, or we keep working for free until you hit it.

Read the full guarantee →
Start with Growth
See what this costs à la carte
  • Web SEO & organic content (2 posts/mo)$1,000/mo
  • Website build, hosting, maintenance & CRO$750/mo
  • Local SEO & Google Business Profile (1 location)$500/mo
  • Review & reputation management$500/mo
À la carte total$2,750/mo — save 27%

What's not on that list: the hundreds of hours of agency expertise it takes to make these services actually work together. That's what we bring.

Most Popular

Full Department

Your entire marketing department, run for you: capture, nurture, publish, and report.

$3,500 / month
Includes everything in Growth, plus:
5 Lead Capture Automation

Speed-to-lead, nurture, and booking so every inquiry becomes a booked job. SMS included.

  • Instant speed-to-lead response the moment an inquiry comes in
  • Multi-step SMS and email nurture sequences for every new lead
  • Online booking integration that syncs with your existing calendar
  • Re-engagement flows for leads who went cold
6 Email Marketing

Campaigns that keep past customers coming back and referring you.

  • 2 email sends per month, written and designed for your brand
  • Quarterly win-back campaigns for past customers and dormant leads
7 Social Media Management & Moderation

A consistent, professional social presence without you touching it.

  • 10 to 12 posts per month on Facebook and Instagram
  • Comment and message moderation on your behalf
8 Photo & Video Editing

Your job-site photos and clips, polished into content worth publishing.

  • 15 edited photos and 1 edited video per month from what you supply
9 Strategy & Reporting

A real marketing department knows what it did and what it does next.

  • Monthly reporting on rankings, leads, and booked jobs
  • Quarterly strategy sessions to set the next 90 days
90-Day Guarantee

Everything in the Growth guarantee, plus a measurable increase in booked appointments from your website within 90 days, or we keep working for free until you hit it.

Read the full guarantee →
Start with Full Department
See what this costs à la carte
  • Everything in Growth$2,750/mo
  • Social media management & moderation (10-12 posts/mo)$750/mo
  • Email marketing (2 sends/mo)$750/mo
  • Photo & video editing (15 photos + 1 video/mo)$500/mo
  • Lead capture, speed-to-lead, nurture & booking$500/mo
À la carte total (full stack)$5,250/mo — save 33%

Full Department is $1,500/mo more than Growth for $2,500/mo worth of services. Run the math.

Add-ons

Pair with either plan when you're ready.

Google & Facebook Ads Management

Scoped to your spend

Capture the customers searching for you right now. Google Search, Google Local Service Ads, and Facebook ads, all tracked through to booked jobs.

  • Full campaign build, management, and optimization
  • Call tracking tied to booked jobs
  • Dedicated landing pages designed to convert
  • Monthly reporting with clear cost-per-booked-job numbers

Compare at: typical agency fees $1,500-5,000/mo plus 15-25% spend markup.

Additional Sub Brands

$750/moeach additional sub brand

Run a second brand, service line, or location under the same system: its own site presence, Google Business Profile, and local SEO, managed alongside your main brand.

  • Dedicated web presence for each sub brand
  • Separate Google Business Profile and local SEO management
  • Reviews and reputation managed per brand
  • Rolled into your existing reporting

Why we're built different

Most marketing tools make you the operator. You pay for software, then hire someone to run it, then hope it all works together.

We’re the operators. You keep running your business. We handle the website, the Google listing, the reviews, the content, the follow-up, the reporting. You just send us photos of the work you’re already doing.

And because we’ve done this specifically for local service businesses, we know exactly what generates calls, what’s a distraction, and what wastes a budget.

All plans are month-to-month after the 6-month commitment. Every plan comes with a written performance guarantee. Questions? Book a discovery call.

Real questions, straight answers.

I already have a marketing guy. I don't need another pitch.

Totally fair. The marketing tips isn’t a pitch — it’s a diagnostic. Even if you stay with your current guy, you’ll know exactly what’s broken on your Google Business Profile and where you’re losing Map Pack real estate. If he fixes it, great. We’ll have still helped.

Are you going to lock me into a contract?

No. Everything is month-to-month. If we’re not earning it, you leave. No 12-month minimums, no cancellation fees. We’ve never been comfortable with lock-ins and we’re not going to start.

What's the minimum? I'm not $3 million yet.

Our Growth plan is $2,000/mo — website, local SEO and citations, Google Business Profile, web SEO with monthly publishing, and review generation, all managed for you. Most HVAC agencies won’t talk to shops your size — Hook literally states they’re for $3M+ contractors. We’ll take you at $500K if you’re growing.

Do you actually understand HVAC, or am I going to have to teach you?

We built this exact system for Matt at Wind Bender HVAC — residential + geothermal in Dayton. We know the difference between a mini-split and a heat pump, that “AC repair near me” is a homeowner query (not ours), and that HVAC Google Ads CPCs can hit $50+ without the right match types. You won’t be teaching us.

How does ad spend work? Do you mark it up?

Ad spend is separate from our monthly fee and goes directly to Google and Meta — we never touch it, and we don’t mark it up a cent. You set your own ad budget, it’s billed to your card on file with the ad platforms, and we manage the campaigns. You see every dollar spent and the real cost-per-booked-job in your monthly report. Most HVAC clients start at $2,500–$5,000/month in ad spend on top of their plan.

Do I have to be in Ohio?

No. We’re Columbus-based and we know the Ohio market cold, but we work with HVAC shops across the country. The playbook travels — seasonality, competitive dynamics, and PE-consolidator patterns show up in every market.

What if your ads don't work?

If 90 days in we haven’t generated you qualified leads — we fix it or we part ways. We don’t hold you hostage. We’d rather lose a client than be the agency HVAC owners warn each other about on Facebook.

The signup takes 5 seconds. Your first tip lands in your inbox today.

If you’re bidding against PE rollups and losing, our tips show you what they’re doing right — and where they’re weak. The tips are free because we’re betting you’ll like us after you read a few.

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Questions? Call us. (614) 426-0117