We Took an Ohio Home-Service Company to +41% Revenue Against PE-Backed Competitors. Roofing Is Next.

Not yet — that’s the honest answer. Our 12 published case studies are across HVAC, concrete, general contracting, eCommerce, and hospitality. Wind Bender HVAC and CBUS Concrete are the closest trade matches, and the playbook (Map Pack dominance, LSA badge, review velocity, retail vs insurance funnel split, CRM speed-to-lead) ports directly. If you sign with us, you’ll be the first roofing case study in the portfolio — and that means you get disproportionate attention, better pricing lock-in, and the right to veto anything we publish about your business. If “first roofing client” reads as risk to you, we’re probably not the right fit. If it reads as leverage, keep reading.

No. We don’t resell third-party leads. Every lead we generate is exclusive to you — from your Google Ads, your LSA badge, your Map Pack position, your organic SEO, your retargeting. If you’re currently spending on Angi or HomeAdvisor, part of our 90-day plan is moving that budget into channels you actually own. Shared leads convert at 6-10%; exclusive organic + LSA leads convert at 18-24% in roofing.

We can’t get them out of your zip code. What we can do is out-rank them in the Map Pack (they usually have thin local review profiles), beat them on LSA trust signals (Google Guaranteed badge, quick-response time, high review volume), and build retargeting that reaches homeowners who interacted with a storm-chaser ad and bailed. The audit includes a storm-chaser exposure section specifically because it’s the #1 pain we hear from retail-forward roofers.

We can get you through the application cleanly — background checks for every tech, license + insurance verification, category setup, and initial profile optimization. Google is the one who approves, not us. Timeline is typically 2-5 weeks once your paperwork is ready. If something is structurally blocking you (lapsed license, insurance gap, a category issue), we’ll surface that in the audit before you sign with us — not after.

No — but the plan shifts. Insurance roofing has a 30-60 day sales cycle, an adjuster-coordination stage, and different ad messaging (we don’t run “get a free estimate today” copy on an insurance funnel). Our CRM setup includes a separate insurance pipeline with adjuster-appointment, inspection, approval, and scheduling stages. The Report will flag whether your current setup is built for the insurance funnel or misaligned.

Good — that means you have a reputation worth amplifying. Word-of-mouth alone caps your growth at whoever your current customers happen to know. What we do is put you in front of homeowners searching right now who haven’t heard of you yet — retail buyers researching a planned replacement, insurance buyers comparing local contractors, commercial property managers looking for re-roof bids. Most of our clients arrive with referrals and leave with referrals plus a predictable pipeline underneath.

3-month minimum (Month 1 = build, Months 2-3 = traction). After 90 days, month-to-month. 30 days’ notice to cancel. No exit fees. No “we own the domain” nonsense. If you leave, you leave with your website, your GBP, your CRM data, your ad history, and your LSA badge.

Two plans. Growth $2,000/mo — website with hosting and ongoing CRO, Local SEO + citations, Google Business Profile management, web SEO with monthly publishing, and review velocity with instant SMS review requests. Full Department $3,500/mo — everything in Growth plus lead capture automation (speed-to-lead, SMS and email nurture, booking), email marketing, social media management and moderation, and photo and video editing. Paid ads management (Google Ads, LSAs, Meta retargeting) is an add-on scoped to your spend — ad dollars go direct to Google, Meta, or LSA, zero markup. Recommended ad floor is $2,500+/mo for statistical signal. Additional sub brands are $750/mo each.

Marcus (developer, CRM, tracking, integrations) plus Cole (ads, SEO, Map Pack, review velocity). That’s it. You’ll know both our names, have both our phone numbers, and never deal with an AE handoff to a junior executor. When the big roofing agencies say “senior team” they usually mean one senior strategist running the sales call and a pool of juniors doing the work. We don’t play that game because we can’t — the whole agency is two people.

If 90 days in we haven’t generated you qualified leads — we fix it or we part ways. We don’t hold anyone hostage. We’d rather lose a client in month 3 than be the agency independent roofers warn each other about on Facebook and at RoofCon.