Real Questions From People Who Thought They Couldn't Leave Their Agency
We just signed a 12-month contract. Can we even leave?
Usually yes — but read your contract first. Most 12-month retainers have a 30-60 day notice clause and either a termination fee (often 50-100% of remaining months) or an auto-renewal window you can hit mid-term. A few have neither. Step one: find your signed contract and read the termination section. Step two: note your notice deadline. Step three: decide. If you send us the audit, we’ll look at your contract alongside the reports and flag what we see — we’re not lawyers, but we’ve read enough agency contracts to spot the common exit routes.
How do we transition without losing a month of traction?
The standard playbook is a 2-4 week overlap where you’re paying both agencies simultaneously. Week 1-2: the new agency (us) gets read access, audits existing accounts, documents current campaigns, and identifies the 3-5 things that should change in week one post-transition. Week 3-4: you give notice, we take implementation control, the outgoing agency transitions assets. No ad accounts go dark. No campaigns pause. We’ve done this ten-plus times.
Do we keep our Google Ads, Meta, and Klaviyo accounts when we leave?
You should. Whether you do depends on how your current agency set things up. The red flag: if your Google Ads lives on their MCC (you have user access, they have owner access), they technically own the account. Same for Meta Business Manager and Klaviyo. If that’s the case, you can still take your data out — but you have to do it before you give notice. Our Agency Exit Playbook walks through the specific steps.
What if we've been with our current agency for years — won't switching set us back?
Less than you think, more than zero, and the magnitude is almost always smaller than the cost of staying. Long-tenure agency relationships usually have two compounding problems: the agency knows your business well enough to stop questioning the setup, and you’ve become a lower-priority account in their portfolio as they’ve scaled. The “loss” of switching is mostly context — not competence. A proper 90-day onboarding transfers the context.
How do you actually do the work differently day-to-day?
Four things: (1) weekly 30-minute working sessions, agenda is decisions not recap; (2) one shared Notion workspace per client — live strategy doc, creative backlog, decisions log, ad-account access list, monthly numbers; (3) the people on calls are the people doing the work — Marcus and Cole; (4) creative shipped on a schedule — 10-20 assets/mo on Growth, 20-40 on Pro.
Who on your team runs our account?
Marcus and Cole. Marcus Zeal handles development, SEO, CRO, and site work. Cole Morris handles paid media, creative direction, and campaign strategy. We have other contributors for specialty work (design, video, QA), but the two names on your account are the two names on this page. No handoffs. No pods. No “senior oversight” theater.
What does it cost?
Two plans, transparent, same pricing we show everyone — not scaled to your budget ceiling. Growth at $2,000/mo (website with hosting and ongoing CRO, local SEO + citations, Google Business Profile management, web SEO with monthly publishing, and review generation — no paid media management). Full Department at $3,500/mo (everything in Growth plus lead capture automation, email marketing, social media management and moderation, photo and video editing, and strategy and reporting). Paid ads management is an add-on scoped to your spend — ad dollars on your card, no markup. Additional sub brands are $750/mo each. 3-month minimum, no 12-month contracts.
What's the minimum commitment?
90 days. That’s the honest minimum window to rebuild what needs rebuilding and see measurable results. After 90 days, month-to-month with 30 days’ notice. No auto-renewal. No exit fee. If you leave, you leave with every ad account, audience, pixel, Klaviyo list, and piece of creative we built.
How big are your clients?
Honest range: $500K-$50M annual revenue on the ecom/DTC side, and $500K-$10M on the home-services / local side. Above $50M and you likely need an agency with a 10-person pod per account — not us. Below $500K and paid media usually isn’t the constraint.
Do you work with my industry?
Probably. Case studies in concrete, HVAC, garden/nursery (Heritage Hills), DTC footwear (Rocky Brands: Muck, XtraTuf, Rocky, Georgia, Durango), specialty food (Mike’s Country Meats), specialty retail (Nutman), healthcare education (SSRP Institute), AI SaaS (Taja AI), enterprise motorcycle (Harley-Davidson), insurance lead-gen (Fuego Leads), and furniture refinishing (Case Goods). If your industry isn’t there, the operating model still applies in most cases — we’ll say so on the audit Loom.
