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Full Department

The Content Engine

Pages, posts, and structured content that ranks across both traditional Google and AI search (ChatGPT, Perplexity, Google AI Overviews).

900M
ChatGPT weekly active users (Feb 2026)
48%
Of Google searches show an AI Overview
17-18%
Of home service queries surface an AI Overview

Why Your Business Is Invisible in AI Search

One generic services page

A single page that hedges every service equally. Google and AI tools cannot tell what you specialize in, so they don't pick you for any specific query.

No FAQ schema

Pages have FAQs but they are plain text. AI tools cannot extract them as structured answers, so the question gets answered by a competitor.

Stale content

Last blog post was in 2022. AI tools weight recency for trade content. A site that has not been updated in two years reads as inactive.

What's Included

A complete content engine built once and refined every month. Optimized for both traditional search and the AI tools that are reshaping how customers find you.

Service and city pages

One dedicated page per core service and per city you serve. Tailored content, real photos, LocalBusiness and Service schema markup.

FAQ schema and structured data

Real customer questions answered on every service page, marked up with FAQPage schema so AI tools pull the answers directly.

Author bios and E-E-A-T signals

Bylines, credentials, license numbers, years in trade. AI search engines weight these heavily for trade and healthcare queries.

Monthly publishing cadence

2 to 4 new pieces per month answering long-tail customer questions, written in your voice. Service deep-dives, project case studies, and educational posts.

AI mention monitoring

We track your visibility across ChatGPT, Perplexity, and Google AI Overviews. When a competitor starts ranking for a query you should own, we know within days.

llms.txt and structured metadata

Machine-readable site declarations so AI tools can parse what you do, where, and what makes you different.

Case Study

Wind Bender HVAC

+41% YoY revenue from a strategy combining content, GBP, and ad management that compounds traffic and trust over time.

Read the full case study

Frequently Asked Questions

How often do you publish content?

Frequency depends on your plan and goals. Most clients see 2-4 optimized pieces per month. Quality over quantity, always.

Do you write the content or do I?

We handle everything. Our copywriters research your industry, interview you if needed, and produce publish-ready content.

How long until content starts ranking?

New content typically begins ranking within 30-90 days. Evergreen pieces continue climbing and compounding traffic for years.

Can I approve content before it goes live?

Absolutely. You review and approve every piece before publication. We make revisions until you’re happy.

See Where Your Content Stands Today

We audit your AI search visibility, score your content engine against the checklist above, and send a 90-day plan in writing.

Get My Free 90-Day Plan

Let's Build Your Content Engine

Tell us about your business and we'll put together a free marketing audit plus a custom design preview. You'll see exactly where you stand on Google, what's possible in the next 90 days, and get a working preview of what your new site could look like. Response within 24 hours.

Free marketing audit
Free custom site preview
Response within 24 hours
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