The Nurture System
Multi-week SMS and email follow-up that wins back cold quotes, brings past customers back, and fills seasonal gaps without new ad spend.
Why Most Leads Die from Neglect, Not Rejection
Stopping after one or two follow-ups
The single biggest leak. Most leads who eventually convert do it on touches 4 through 7.
Email-only follow-up
SMS open rates are 98%. Email is 20 to 37%. The right channel mix is the difference between hearing back and silence.
Ignoring TCPA
Since February 2025, every business sending business SMS has to be registered with carriers. Quiet hours, consent, opt-out, frequency disclosures all required. Fines start at $500 per message.
What's Included
Three nurture programs running together. Lead nurture catches new leads that did not book. Past-customer engagement brings the old book back. Seasonal campaigns fill demand gaps before they happen.
Lead nurture sequence
Automated multi-touch SMS and email sequence built around how leads actually decide. Most buyers need 6 to 12 touches before they commit, and one-and-done leaves most qualifiable leads on the table.
Past-customer cadence
Quarterly outreach to customers who paid you in the last 12 to 18 months. Helpful, simple messages that remind them you are still there when something breaks.
Seasonal campaigns
Seasonal reminders timed to when your customers actually need you. Fired 4 to 6 weeks before peak demand, so your calendar fills before the rush.
Win-back sequences
Cold leads from 6 months ago get a fresh offer. Old customers who have not called in 18 months get one warm "are you due?" message.
Referral program
One-tap share for happy customers, with rewards for both sides. Tied to your customer flow so it asks at the right moment.
TCPA-compliant from day one
10DLC carrier registration, quiet-hour rules, express consent capture, opt-out handling, and frequency caps. Built in, not bolted on.
Case Study
Donkey Dumpster
9x return on ad spend, sustained month over month. The nurture system extends the value of every paid lead well past the first contact.
Read the full case studyFrequently Asked Questions
Is this TCPA compliant?
Yes. We handle consent capture, quiet hours, opt-out language, and carrier registration on every account from day one. Compliance is non-negotiable.
Will I be able to see my leads?
Yes. You get full dashboard access with real-time lead notifications. See every form fill, call, and chat message as it happens.
Can I customize the follow-up messages?
Absolutely. We build the sequences, you review and approve. Every message matches your brand voice and tone.
What happens to my leads if I cancel?
Your data is always yours. We export everything: contacts, notes, history. You can continue in any CRM.
See Where Your Leads Are Leaking
We map your current follow-up flow, identify the leaks, and send a 90-day plan to plug them. No call required, no pitch.
Get My Free 90-Day PlanLet's Build Your Nurture System
Tell us about your business and we'll put together a free marketing audit plus a custom design preview. You'll see exactly where you stand on Google, what's possible in the next 90 days, and get a working preview of what your new site could look like. Response within 24 hours.