CBUS Concrete
From zero online presence to $300K+ revenue in the first year.
The Challenge
Colin Carter left commercial real estate development to start a residential concrete business with an experienced crew. But with no brand, no website, and no lead generation system, his crew sat idle while competitors with established online presences dominated local search.
He needed a complete digital foundation: a website that converts, a CRM to manage leads, and a marketing engine to fill the pipeline.
The Solution
Custom website and CRM platform built for conversion with integrated appointment scheduling, automated lead nurture sequences, and field operations management.
SEO and local search optimization targeting high-intent keywords like "concrete driveway Columbus Ohio" with Google Business Profile optimization and review generation.
Targeted Google Ads campaigns with daily search term review, aggressive negative keyword management, and exclusive lead generation (no shared leads from platforms like Angi).
AI-powered lead nurturing with personalized follow-ups via text and email, cold estimate re-engagement, and automated appointment scheduling.
Scalable helped me build a residential concrete brand from scratch. Our website, SEO, ads, CRM, automations, and more. We passed $300K in our first year and couldn't be happier.