Donkey Dumpster
9x return on marketing investment in the first 90 days.
The Challenge
Owner Ryan Gale brought Donkey Dumpster to us in 2026 to scale an established hauling and dumpster rental operation in a competitive Columbus, Ohio market that mixes scrappy local haulers with well-funded national chains. The business had inconsistent organic lead volume, no dedicated SEO strategy, and no marketing automation in place to capture and convert the leads that did come in. Ryan needed a system that could deliver predictable lead flow and follow up on every inquiry without his hand on every touch.
The Solution
Mobile-first website rebuilt around conversion, with dedicated landing pages for the high-AOV services that drive margin. Single-location Google Business Profile hyper-optimized for those same services, paired with Review Kickstart and Review Velocity for an immediate reputation boost. Google Ads keyed to high-intent, high-AOV keywords. Speed-to-lead automation routes every inbound lead into the CRM with instant follow-up, plus ongoing reputation management to protect and grow the rating.
The Results
Bookings more than doubled. Revenue nearly tripled. 9x return on marketing investment, sustained month over month, with the same conversion-focused website, GBP optimization, and automated follow-up playbook we run for every local services client.
I've been running businesses for 20 years and tried just about every marketing company out there. Most of them talked a big game and didn't deliver. Zealous Growth is different. The phone rings, the bookings come in, the follow-up happens without me lifting a finger. Donkey Dumpster is just the start. I'm bringing them into all my other businesses next. Best money I've ever spent on marketing, hands down.