Consumer & Retail
Harley-Davidson
+30% revenue per email campaign and +10% leads per website visit with personalized experiences.
+30%
Rev/Email
+10%
Leads/Visit
The Challenge
Harley-Davidson's digital experiences were generic across all visitors. Customer data was fragmented across dealership visits, riding academy, e-commerce, and app usage, preventing personalization at scale.
The Solution
Unified customer analytics integrating dealership visits, riding academy participation, website behavior, app usage, and purchase history with LiveRamp demographic data.
Predictive modeling using purchase history, bike ownership, and browsing behavior to predict future purchases.
Personalized experiences deploying dynamic email campaigns and website content through Adobe Experience Manager and Salesforce Marketing Cloud.