Muck Boot Company
+63% eCommerce revenue with a full Google Ads restructure and custom product feed pipeline.
The Challenge
The Google Ads account suffered from systemic inefficiencies. High-value branded keywords were missing, Search and Performance Max campaigns competed directly, and standard Shopping was severely underfunded.
Nearly 40% of the product catalog was unavailable in Google Merchant Center due to incorrectly formatted Salesforce data.
The Solution
Comprehensive account restructure separating branded and non-branded campaigns with appropriate bid controls, establishing keyword coverage across product lines, and reallocating budget toward high-ROAS Shopping.
Custom product feed pipeline extracting product data from Salesforce, cleaning and formatting to Merchant Center specs, automatically resolving all disapprovals.
Non-branded search expansion building campaigns targeting competitive category searches previously ceded to competitors.