Rocky Brands
+56% eCommerce revenue growth and 13x+ ROAS across a 5-brand portfolio.
The Challenge
Rocky Brands engaged the agency after successful results with Muck Boot Company. Four inherited Google Ads accounts required full audits and restructures across five brands (Muck, Xtratuf, Rocky, Georgia Boot, Durango).
A fixed monthly budget model didn't respond to performance variations, and a mid-year Salesforce-to-Shopify migration needed coordination before Q4 peak season.
The Solution
Portfolio-wide account restructure rebuilding campaign architectures across all five accounts, segmenting Shopping campaigns, expanding keyword coverage, and reallocating budgets toward highest-ROAS channels.
Salesforce to Shopify migration coordinating a mid-year platform transition with proper conversion tracking and optimized product feeds.
ROAS-threshold budget strategy shifting from fixed allocations to performance-based budgeting, scaling aggressively during Black Friday/Cyber Monday.