SSRP Institute
$5.6M+ in new revenue. Turned a plateaued community into the #1 peptide therapy certification on Google.
The Challenge
SSRP Institute had built an organic community of healthcare professionals but growth had plateaued. Revenue depended primarily on quarterly live events with no marketing infrastructure, unconverted website, or scaling strategy.
Established competitors like A4M, Empire Medical Training, and George Washington University dominated search rankings for peptide therapy certification.
The Solution
Complete website redesign with conversion-focused architecture and technical SEO optimization for high-intent healthcare education keywords.
Performance advertising with $600K+ across Google and Meta Ads targeting doctors, clinic owners, and telemedicine providers specializing in GLP-1s and hormone replacement therapy.
Custom technology suite including checkout with inline account creation, full LMS with quizzes and CME claims, hybrid AI chat and booking flows, and virtual summit platform.
Server-side tracking framework and unified reporting integrating ad spend, analytics, WooCommerce orders, and payment data.