Taja AI

Taja AI experienced inconsistent growth dependent on sponsorships and partnerships (ProductHunt, AppSumo, YouTube). As a two-person startup, they lacked a reliable, scalable acquisition channel and couldn't sustain unpredictable spending patterns.

Server-side event tracking flowing directly to Meta, ensuring accurate attribution despite iOS privacy restrictions.

Data-driven performance advertising with broad-targeting video campaigns on Meta and Google Ads, optimizing audiences, creative, and bidding strategies.

Retention optimization integrating Churnkey to intercept cancellations with targeted retention offers.