Wind Bender HVAC

Wind Bender Heating, Cooling, and Plumbing faced intense competition from private equity-backed HVAC companies with significantly larger marketing budgets in the Dayton and Columbus, Ohio markets.

After owner Matt Near purchased the business in 2023, the company lacked a dedicated digital marketing strategy, had limited organic search visibility, and struggled to compete for local search traffic and leads.

Web and local SEO with optimized website and Google Business Profile, focusing on their geothermal heating and cooling specialty. Leveraged federal and state tax incentives in messaging to drive interest in higher-margin services.

Targeted Google Ads built around geothermal and HVAC services with focus on high-intent local searches. Geothermal positioning reduced competition and increased lead quality.

Brand differentiation through messaging that emphasized transparency, honest pricing, no commissioned technicians, and local ownership. This contrasted directly against PE-backed competitors cutting corners.